Be Aware, Be Involved: Promotional Swag to Spread Awareness
Virginia Armstrong Matta
North Shore and New Orleans residents ages 25-30 are unaware of Pontchartrain Conservancy’s resources and projects that have a direct impact on their everyday lives. A targeted swag campaign will help inform this audience, encouraging them to engage with these initiatives and spread the word to others. This approach aims to boost volunteer participation and foster local involvement in promoting the Pontchartrain Conservancy’s mission.
PROFESSIONAL PRACTICE
In professional practice, the students completed a series of projects including “Why Design” posters, poetry book mockups, wine label mockups, and “Big Type Show” Advertising posters.
