Loyno Film Logo, Motion, & Branding

Carey Smith

Students in the Loyola film department have been creating award winning projects since the program was founded in 2019. Despite this success, the film department’s current branding does not represent that of a professional film production company. This project is a re-imagined brand for loyola film with the intended outcome of representing the department as a qualified new orleans production company. My concept combines the iconic New Orleans tile letters with a simplified film roll to create a logo mark. Alongside the logo is an extended into animation designed to play before student films. Improving the branding for Loyola Film will serve to increase the  visibility and credibility of the program.

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UX DESIGN PRACTICUM

The Media Day App below was completed by the senior UX Design Practicum class to be handed to a professional developer and used for Loyola’s Media Day event.