“Heroes and Sheroes” Exhibition Campaign
Eli elliott
Heroes and Sheroes is a brand campaign for the Corita Art Center that brings visibility to the often-overlooked Diboll Design Center. Located on an upper floor of Monroe Library, the gallery struggles to attract broader audiences beyond campus.
Inspired by Corita Kent’s typography, the campaign turns campus into a text-based wayfinding experience, using her words to guide viewers to the exhibition. The result increases engagement while strengthening recognition of both the gallery and the artist.
UX DESIGN PRACTICUM
Project 1: Gorge Network Branding
Brief: Design a fictional network from the ground up, using a strong central concept to drive a cohesive, multi-platform design system tailored to diverse audiences.
Solution: Inspired by the way modern horror films market themselves as “the scariest ever,” I developed a network focused on delivering true horror experiences to viewers at home.
Project 2: Kaleidoscope Product Rebrand
Brief: Reimagine an everyday product through research, iteration, and multi-touchpoint design, resulting in a cohesive brand system that engage new audiences across in-store and digital experiences.
Solution: I simplified the product Kaleidoscope Miracle Drops with a more refreshing, simplified appearance, trying to make it appealing amongst a diverse audience.
Project 3: Personal Branding
Brief: Design a distinctive personal brand through web portfolio design, business card, résumé, and a visual identity system that communicates your creative voice as a storyteller and maker.
Solution: Curated a memorable logo using my initials and style that resonates with my personal taste, while trying to stay consistent across platforms.
