“Theatre Is My Sport” Theatre Promotional Campaign
Fredo Shaw
Theatre Is My Sport is an experiential campaign for Theatre Arts & Dance that boosts visibility by bringing promotional content directly into high-energy campus events like Homecoming and sports games. It addresses the department’s lack of consistent on-campus promotion by engaging students in familiar, crowded environments.
The campaign includes motion projections, posters, and themed merchandise activated during halftime of the Student vs. Faculty basketball game. A sporty, grunge-inspired visual system blends athletics with performance, making theatre feel bold, energetic, and unmissable.
UX DESIGN PRACTICUM
Project 1: Network Branding
Brief: Reimagine an everyday product through research, iteration, and multi-touchpoint design, resulting in a cohesive brand system that engage new audiences across in-store and digital experiences.
Solution: A street sports network showcasing underground games and turning social media creators’ content into TV programming.
Project 2: Package Rebrand
Brief: Reimagine an everyday product through research, iteration, and multi-touchpoint design, resulting in a cohesive brand system that engage new audiences across in-store and digital experiences.
Solution: Through strategic positioning, bold visual design, and a confident tone of voice, the system emphasizes durability, craftsmanship, and community.
Project 3: Personal Branding
Brief: Design a distinctive personal brand through a web portfolio, business card, résumé, and visual identity system that communicates a strong creative voice as a storyteller and maker.
Solution: A memorable logo built around my name and a minimalist style that resonates with my design personality.
