“Theatre Is My Sport” Theatre Promotional Campaign
Fredo Shaw
A key challenge is increasing awareness of the Theatre Department: who they are, what they offer, and their presence on campus. Despite a strong brand, limited promotional experimentation and visibility weaken their connection to the Loyola community, resulting in low student engagement beyond major events. To address this, I propose a promotional motion interior projection paired with theatre-themed merchandise, such as T-shirts and experimental items, showcased during Loyola’s 2027 Homecoming Sports Event. This activation would take place at halftime of a Student vs. Faculty game in the Loyola Sports Complex. By integrating plays like Little Shop of Horrors into a sports-driven environment through branded visuals and motion teasers, the campaign builds excitement and awareness. This is important because increasing attendance directly supports performers and staff, whose motivation and success depend on strong audience turnout overall impact.
UX DESIGN PRACTICUM
The Media Day App below was completed by the senior UX Design Practicum class to be handed to a professional developer and used for Loyola’s Media Day event.
