Howl Fest: Student-Created Music & Art Experience

Patricia cabrera

Gasa U is a collaboration between Loyola University New Orleans and Gasa Gasa where students run a live music venue and gain real-world experience. While students produce professional-level work, the program’s impact is not fully visible beyond campus and has untapped potential to better engage with the New Orleans music community. This project introduces a festival brand designed to expand that visibility, showcase student talent, and position Loyola’s Music Industry program as a career-focused program. The brand identity links Loyola with the city’s music scene through gradients, textures, and layered visuals that capture the flow, connection, and grit of New Orleans culture, reflecting the city’s energy and character.

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UX DESIGN PRACTICUM

The Media Day App below was completed by the senior UX Design Practicum class to be handed to a professional developer and used for Loyola’s Media Day event.