Howl Fest: Student-Created Music & Art Experience

Patricia cabrera

Howl Fest Brand System is a festival identity created to expand the visibility of Gasa U, a Loyola program where students run a live music venue. Although the program produces professional-level work, its impact has remained largely within campus. This project addresses that gap by developing a brand that connects Loyola to the broader New Orleans music community while supporting students in producing a credible live event.

Inspired by synesthesia, the identity visualizes music as something immersive and sensory through gradients, textures, and layered elements. Applied across a wide range of touchpoints—from posters and tickets to street banners and transit ads—the system captures the energy of New Orleans while showcasing the professionalism and creativity of Loyola’s music industry students.

UX DESIGN PRACTICUM

Project 1: Time Out Network Branding

Brief: Design a fictional network from the ground up, using a strong central concept to drive a cohesive, multi-platform design system tailored to diverse audiences.

Solution: An adult animation network built around glitch aesthetics and late night TV nostalgia, delivering bold, offbeat content through a colorful, disruptive visual system.

Project 2: Alliance Rubber Company Rebrand

Brief: Reimagine an everyday product through research, iteration, and multi-touchpoint design, resulting in a cohesive brand systems that engage new audiences across in-store and digital experiences.

Solution: Reimagined Alliance Rubber Bands as a playful, everyday brand with sustainable, reusable packaging that reflects the idea of always being ready to lend a hand.

Project 3: Great Ideas

Brief: Design a poster for the Design Museum of Chicago’s Great Ideas of Humanity exhibition. Use quotes from famous authors, Loyola professors or New Orleans voices. Your design should visually amplify each message.

Solution: A layered digital photo collage poster that keeps it simple: life is meant to be fully lived. It focuses on being present, connecting with nature, and letting go of what doesn't really matter. "Living to the point" is the main message.