Court to Coast

Kennedy Dickerson

The Pontchartrain Conservancy is not effectively using its relationship with the New Orleans Pelicans to engage the residents of the Gulf Coast region, specifically New Orleans residents, which limits their efforts to make science and environmental advocacy accessible to the community. “Court to Coast” is a collaborative campaign between the Pontchartrain Conservancy and the New Orleans Pelicans, designed to bridge sports and environmental advocacy through a shared community event. This initiative aims to engage the Pelicans’ audience and introduce them to the Conservancy’s mission, fostering a deeper connection to local environmental efforts. The campaign features a multi-media strategy spanning digital, social media, merchandise, and environmental design, ensuring widespread community engagement and impact.

PROFESSIONAL PRACTICE

In professional practice, the students completed a series of projects, including “Why Design” posters, poetry book mockups, wine label mockups, and “Big Type Show” Advertising posters.