James L. Slomski . 95


To see work by James, Go To: Bombastic

Emmy Award-winning Brand Strategist Jamie Slomski has spent his 16-year career securing, directing and designing iconic graphics-packages for television and industry leaders.

Jamie’s New York-based firm Bombastic specializes in designing immersive branded experiences for platform-agnostic on-air promotion. His work ranges from branding Emmy-winning programming for VH1 to designing new franchise offerings for in-flight movies for JetBlue and from branding 10-years of Super Bowl clients such as VH1, Pepsi, and CBS’ Phil Simms’ All-Iron Super Bowl to designing the on-air look for other “live” sports, film, and music awards shows.

Jamie’s rare trifecta of skills — business development, live production, and graphics packages — is perhaps best demonstrated by juxtaposing three of Bombastic’s major clients: VH1, JetBlue, and the Super Bowl initiatives. In 2008, Jamie secured the branding assignment VH1 Rock Honors: The Who. He directed a live-action shoot to reinforce the instrument-smashing rock legends’ brand before 10,000 fans at VH1’s televised rock concert. Bombastic’s central design motif featured The Who’s VH1-branded guitar and drum-set exploding in super slow-motion on Jumbotrons before 10,000 screaming fans as well as in the on-air promotion.Corporate client JetBlue hired Bombastic for similarly immersive graphics-packages and collateral materials for their airline’s onboard entertainment screens’ information systems. Bombastic delivered high-end consulting, brand positioning, corporate communications, and design packaging. The firm created the JetBlue Features information system, which married product advertisements to the available in-flight movies providing an up-sell in customer purchases. Bombastic’s work earned a second branding-assignment and channel JetBlue Plus.Spanning from VH1 Rock Honors: The Who to JetBlue Features speaks to the breadth of Jamie’s branding abilities, but it is his 10-years of SuperBowl clients that speak to his depth. Jamie has created graphics-packages for the likes of CBS’ Phil Simms’ All-Iron Super Bowl Edition show where a giant 3-D iron factory presses the on-air personality’s former N.Y. Giants MVP jersey. According to Phil’s mom, he pressed his football and baseball uniforms as a kid and to this day remains committed to creases. The show recognizes the best-of-the-best players – MVPs, Super Bowl, and Hall of Famers who also wore their uniforms with pride.Prior to launching and implementing Bombastic’s branding packages for these corporate and entertainment leaders, Jamie served as the creative director for the branding firm, DesignLab. Here, Jamie closed deals to land the NFL on CBS redesign as well as the SuperBowl XXXVIII campaign. Prior to DesignLab, Jamie worked at FutureBrand and Pittard Sullivan where he branded The Daily Show with Jon Stewart amongst others. Before these firms, Jamie’s design, production, and business-development skills launched Razorfish’s design and production units.A 16-year veteran of the television industry, Jamie has won 20 Telly Awards as well as the 2012 Emmy for Graphic Design. He earned a Bachelor of Arts in Graphic Design from Loyola University New Orleans where he won the Senior Design Award, the Scully Art Scholarship, and two ADDYs. Today, Jamie resides in Gramercy Park with his Emmy-winning spouse Emily Twomey and their bulldog Sparky, Bombatic’s mascot. Please visit bombasticinc.com for VH1’s Emmy-winning design, JetBlue’s branding, and Phil Simms’ All-Iron Super Bowl creases.